Expert Guide: How to Find Wholesale Properties for Investors

Expert Guide: How to Find Wholesale Properties for Investors

June 24, 2024
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Tired of feeling like you’re stuck in a rut with your real estate investments? Learning to find wholesale properties can be the spark that sets your portfolio ablaze. But for those just starting out, the process can be overwhelming.

So, you want to supercharge your real estate investing? Finding wholesale properties is the key. By learning how to identify these hidden gems, you’ll be well on your way to building a lucrative real estate empire.

Key takeaway

  • Cast a wide net to catch those wholesale deals by combining multiple strategies, like networking with real estate agents, attending auctions, driving for dollars, utilizing online platforms, and direct mail marketing to distressed property owners.

How to Find Wholesale Properties

As a seasoned real estate investor, I can attest that scoring wholesale properties is the key to unlocking serious profits. It’s not a walk in the park, but with persistence, creativity, and a willingness to take calculated risks, you can uncover opportunities that’ll leave your competition green with envy.

Want to strike gold in wholesaling real estate? Look for the sweet spot where motivated sellers, distressed properties, and off-market opportunities converge. It takes elbow grease, but the reward is a financial windfall.

Best Ways to Find Wholesale Real Estate Deals

Curious about how I consistently land top-notch wholesale deals? I’m happy to dish out the details on the techniques that have earned me a reputation as a savvy deal-maker.

Networking with Real Estate Agents

Building relationships with investor-friendly real estate agents is a game-changer. These folks have their ears to the ground and often know about off-market properties before anyone else. Attend local real estate meetups, buy them coffee, and let them know what you’re looking for.

Attending Real Estate Auctions

When it comes to finding wholesale properties, auctions can be a smart move. With a little knowledge and discipline, you can score fantastic bargains. Just remember to do your homework, set a budget, and hold firm.

Driving for Dollars

Sometimes, the best deals are hiding in plain sight. Hop in your car and cruise around neighborhoods looking for distressed properties. Overgrown lawns, boarded-up windows, and piled-up mail are all telltale signs of a motivated seller.

Utilizing Online Real Estate Platforms

In today’s digital age, you’d be crazy not to leverage online real estate platforms to find wholesale deals. Sites like Zillow, Redfin, and are treasure troves of information. Set up alerts for properties that fit your criteria and jump on them fast.

Direct Mail Marketing to Distressed Property Owners

Direct mail may seem old-school, but it flat-out works for finding wholesale properties. Get your hands on a list of distressed property owners (think pre-foreclosures, tax liens, etc.), craft a compelling message, and start sending out those mailers. It’s a numbers game, but if you’re consistent, the deals will come.

Identifying Motivated Sellers and Distressed Properties

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Now that you know where to look for wholesale deals, let’s talk about how to spot the signs of a motivated seller and a distressed property. Because trust me, these are the folks you want to be working with.

Signs of a Motivated Seller

Motivated sellers are property owners who are eager (sometimes desperate) to sell, often due to financial hardship, divorce, relocation, or other life circumstances. Some red flags to watch for:

  • Behind on mortgage payments or property taxes.
  • Facing foreclosure or bankruptcy.
  • Recently divorced or inherited a property they don’t want.
  • Eager to sell quickly, even at a discount.

If you can identify these signs and approach the seller with empathy and a solution, you’ll be well on your way to scoring a great wholesale deal.

Characteristics of Distressed Properties

If a house has seen better days, chances are it’s a distressed property. Think worn-out carpets, chipped paint, and overgrown gardens – the kind of homes that scare off your average buyer. But for wholesale deal enthusiasts, these properties are like a golden ticket.

  • Boarded-up windows or visible damage to the exterior.
  • Overgrown lawn and landscaping.
  • Piled-up mail or notices on the door.
  • Outdated or non-existent utilities.

The more distressed the property, the more motivated the seller, and the better the deal for you. Just be sure to factor in repair costs when making your offer.

Leveraging Public Records Data

For wholesalers, public records are the ultimate insider’s guide. With access to records on delinquent property taxes, mortgage default notices, and more, you’ll gain a deeper understanding of property owners and the hidden opportunities they present.

Spend a few hours exploring your county assessor’s online records, and you’ll likely stumble upon some incredible opportunities.

Pulling Data from Property Tax Records

One clever way to track down distressed properties and motivated sellers is to scour property tax records. For instance, look for homeowners who are lagging behind on their tax payments or have a tax lien slapped on their property. These individuals are often extremely motivated to sell quickly, before their situation spirals out of control. You can easily access this information through your county’s public records database, like this one.

Effective Marketing Strategies for Finding Wholesale Deals

In the world of wholesaling, marketing is the spark that sets the entire process in motion. You can’t simply wait for deals to fall into your lap – you need to take proactive steps to find them. From my own experience, I’ve identified the most effective marketing strategies for snagging wholesale properties, and I’m excited to pass them on to you.

Placing Bandit Signs in High-Traffic Areas

Bandit signs are those “We Buy Houses for Cash.” signs you see plastered on telephone poles and street corners. Love ’em or hate ’em, they work. Just be sure to check your local ordinances before going hog-wild with the signs.

Implementing a Direct Mail Campaign

I know I already mentioned direct mail, but it’s worth diving into a bit more. The key to a successful campaign is targeting the right audience (distressed property owners) with the right message (I can buy your house fast for cash). I like to use a mix of postcards and letters, and I always include a strong call-to-action.

Cold Calling Potential Sellers

Cold calling can be intimidating, but it’s a fantastic way to find wholesale deals. Start by pulling a list of property owners who fit your criteria (behind on taxes, absentee owners, etc.), then start dialing. Have a script ready, but don’t be afraid to go off-book and have a genuine conversation.

Leveraging Local Facebook Groups

If you’re a real estate investor looking for wholesale deals, Facebook is the place to be. First, join local groups filled with like-minded investors, and then dive into groups centered around your target neighborhoods. That’s where you’ll find the hidden gems – and maybe even a distressed seller or two.

Optimizing Your Website for Search Engines

If you don’t have a website for your wholesaling business, you’re missing out on a huge opportunity. Optimize your site for keywords like “sell my house fast” and “we buy houses” to attract motivated sellers. Include a contact form and make it easy for them to get in touch.

Building a Strong Network of Real Estate Professionals

In the world of real estate, your network is your net worth. The more people you know, the more opportunities you’ll stumble upon. That’s why it’s crucial to surround yourself with the right experts – they can help you turn your real estate dreams into a reality.

Connecting with Experienced Real Estate Investors

Want to level up your wholesale game? Network with experienced investors at local REI meetups and online forums. These connections can lead to valuable partnerships and even sales. I’ve personally benefited from their expertise and I’m sure you can too.

Partnering with Real Estate Attorneys

A savvy real estate attorney can be your ace in the hole. They’ll help you decode the fine print and close deals with confidence. Plus, they often have connections to motivated sellers looking for a quick exit – which can translate to more opportunities for you.

Developing Relationships with Contractors and Home Inspectors

Contractors and home inspectors are the eyes and ears of the real estate world. They’re in and out of properties all day long, so they often know about distressed homes before anyone else. Develop a rapport with these professionals and let them know what you’re looking for.

Mastering the Art of Analyzing Wholesale Real Estate Deals

Finding a great wholesale deal is only half the battle – you’ve also got to know how to analyze it to make sure it’s actually profitable. Here’s what you need to consider:

Calculating Repair Costs

Repair costs can make or break a wholesale deal. You’ve got to have a realistic idea of what it will take to get the property up to snuff. I always bring in a contractor to give me a detailed estimate before making an offer.

Estimating After Repair Value (ARV)

The ARV is what the property will be worth after all the repairs are done. You can calculate it by looking at comparable properties (similar size, location, condition) that have recently sold in the area. Be conservative with your ARV estimate – it’s better to underestimate and be pleasantly surprised than to overestimate and end up losing money.

Determining Maximum Allowable Offer (MAO)

Your MAO is the highest price you can pay for a property and still make a profit. Here’s a simple formula to calculate it:

So, how do you calculate MAO? Start with the After Repair Value, multiply it by the discount offered to investors, and then subtract the costs of fixing up the property and the wholesale fee. Easy peasy.

The investor discount is typically 70-80% of ARV, and the wholesale fee is what you’ll make on the deal (usually $5-10K, depending on the price point). Stick to your MAO and don’t get caught up in a bidding war.

Assessing Profit Potential

At the end of the day, wholesaling is all about making a profit. Before you pull the trigger on a deal, make sure it meets your profit criteria. I typically aim for at least a $10K wholesale fee on each deal, but your mileage may vary.

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Wholesaling operates in a legal gray area, and it’s up to you to understand the rules and regulations that govern your market. A few key considerations can make all the difference:

Understanding Assignment Contracts

An assignment contract is what allows you to “sell” a property that you don’t actually own. Essentially, you’re selling your right to purchase the property to another buyer. Make sure your assignment contract is airtight and includes all the necessary contingencies (inspection, financing, etc.).

Double Closing Transactions

A double closing is when you actually take title to the property before immediately reselling it to your end buyer. This can be a good option if you’re worried about the legality of assignment contracts in your state. Just be aware that double closings come with additional closing costs and may require you to bring cash to the table.

Earnest Money Deposits

Earnest money is what you put down as a “good faith” deposit when you sign a purchase contract. It shows the seller that you’re serious about buying the property. Typically, earnest money is 1-2% of the purchase price and goes towards your down payment at closing.

Adhering to State-Specific Wholesaling Regulations

If you’re new to real estate wholesaling, you need to get acquainted with the laws in your state – pronto. The rules are different everywhere, and you can’t assume you know what applies. Take real estate licenses, for instance – some states require them, while others don’t. Stay informed, stay safe, and consult with a local expert if you’re unsure about anything.

Wholesaling real estate is a skill that anyone can learn with enough practice and persistence. The key is to take action, stay focused, and never stop learning. Trust me, the first deal is always the hardest – but once you get that sweet taste of wholesale profits, you’ll be hooked for life.

If you’re ready to take your wholesaling game to the next level, I highly recommend checking out BiggerPockets – it’s an incredible resource for aspiring investors. And if you ever have any questions or just want to chat about real estate, feel free to shoot me a message.

The hunt is on. Grab your Realtor hat and get ready to track down those lucrative deals. With your skills and drive, your wholesaling business is bound to flourish. Happy deal-hunting.


Finding wholesale properties may seem like a daunting task at first, but with the right mindset and strategies, it can become a lucrative and rewarding venture. By networking with real estate professionals, leveraging online platforms, and implementing effective marketing campaigns, you’ll be well on your way to uncovering hidden gems in the real estate market.

Wholesaling real estate demands persistence, patience, and a willingness to learn from experience. As you refine your skills and build your network, you’ll find that sourcing wholesale properties becomes second nature – a smooth, efficient process that yields consistent results.

Fearless investors, listen up! Wholesale real estate is a boundless landscape of possibilities. With unwavering dedication, you can mould your passion into a lucrative venture that yields financial freedom and a sense of personal achievement.

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